In the rhythmic heart of the United Kingdom, amidst a world plunged into uncertainty by a sweeping pandemic, a time that reshaped thoughts and ideals, Soak emerged. Like a guiding lighthouse in a storm-tossed sea, it rose to illuminate the essence of life, blending joy with purpose.

Soak, a name that was whispered into existence in the warmth of our living room, a sacred morning space, scented with rich coffee and Divine presence. As lockdowns wove their silent threads across the globe, our little sanctuary of freedom whispered a powerful truth – it was time to breathe life into a vision, a dream cherished in the past, to unfold into a vivid reality, altering our future and touching lives.

This story, this journey of Soak, traces its roots through spiritual pilgrimages across vast valleys, untamed forests, and under the limitless skies of the countryside of São Paulo, at the heart of Dunamis Farm. Amidst a gathering of vibrant souls from all over Brazil and beyond, a vision took shape – a commitment to sourcing and roasting the finest coffee beans in the world, an endeavor with the power to transform realities.

Our origins lie in the stunning South Coast of Santa Catarina, Brazil. Here, nestled in the embrace of the lush Atlantic Forest, a biodiversity haven and the proud guardian of the 9th World Surfing Reserve, we found our roots. In this enchanting realm, where the lush greenery dances with the infinite blue of the ocean, drawing inspiration from the interplay of vibrant foliage and the soothing touch of saltwater breezes. Soak carries traces of this exotic beauty.

Soak is more than a brand, it goes beyond a movement. It's a story of connections, deeply and meaningfully woven, of creating moments that endure in memory, celebrating life's simplest joys.

Our voice resonates in the intricate flavors of coffee, in the eloquent brushstrokes of art, in the heartbeat of music, and in the boundless embrace of the ocean.

With a steadfast commitment to transparency and nurturing sustainable practices, Soak firmly focuses on people and our planet. It is people who breathe life into our endeavors, and through them, we cast waves of positive change, cherishing and protecting our world for future generations.

This is Soak – a journey of immersion, a symphony of life, a tribute to the art of living well.